we will focus on the strengths that software try cooperation

CBSi· ZOL, on November 18, 2011, the morning star Chen (002439, unit) announces strategic partnership with digital China, formally signed digital star Chen national General Agent. This collaboration is strong, and complement each other and Morningstar e owned by the leader in network security technology and product advantage and GodState digital IT distribution resources of the rich and powerful of the perfect combination of value added services, will promote network security product on the market to be more widely used. After the two sides signed is completed, we are fortunate enough to interview a star Chen Corporate Vice President and General Manager of channel marketing Center, Jian Huang, morning star Mr Chen Wu Haimin, Deputy General Manager of channel marketing Center, as well as digitalMr Pan Chunlei, General Manager of the Department of marketing management and digital systems technology SBU. Microsoft business unit General Manager Mr Yang chunguang.　　They have some details of this cooperation between the two sides responded to reporters ' questions.　　Morning star Chen why digital? Jian Huang, we first introduced the Morningstar e reasons for selecting digital national General Agent for the product. He said, "Sales model is the morning star Chen in seeking the issue has been discussed in the development process, in the past so many years of development, product development stages of demand, just as many domestic IT companies do, we used to do their own direct sales force, relying on their own strength to promote product development. But now, as the market continued to expand, our product lines becoming rich, the user's needsSeeking is escalating, both from a management or, on the speed of product innovation, ourselves alone is clearly not enough. As a business, it must provide professional development, and as a manufacturer, the most important thing is to provide users with the best products, the best solution. Digital China have many years of experience in channel distribution, and is currently on the market the best of ITOne, so we choose digital as our partner, you can say we hit it off. "Starting from software cooperation extended to all products in the future as far as I understand, digital China at this stage will be primarily responsible for agent Morningstar e two security access and vulnerability scanning software product lines, future will proxy all product line? Jian HuangSpeaking, signed up for morning star Chen, national General Agent is a new things, as a new beginning, we will focus on the strengths that software try cooperation, will expand over time to security hardware, then we hope that the hardware product in the distribution's sales to reach more than half. Although digital only agentsMorningstar e two software products, but I believe that cooperation between the two sides will also continue to expand, we will promote the cooperation of all products in the future.　　The future goal is the same between the two sides, despite friction over individual projects is inevitable, but we will be very good and full support of both the overall goal is customer satisfaction and achieve win-win cooperation. Why chooseChoose from software product lines started working together? Mr Wu Haimin explains that the choice between the two sides cooperation of these two software products support Microsoft's Windows platform, so from a technical point of view, the two sides do not have differences in understanding of the product; in addition, we and Microsoft itself has a very good source base, we used to work with Microsoft (platform)In order to enhance its value, and now we're "vulnerability scan" products are focused on upgrading the operating system's security, it can proactively identify vulnerabilities on the operating system or application and through access control products, we will build on the Microsoft platform a secure baseline for access control, further reducing security threats. Overall, these two software productsIs to detect, one protection, after the two products entered, whether for commercial sales, or customer value maximization, were able to provide the best support, that's why we had chosen at the beginning of these two products as our most important in the first place. Coexistence of two legs direct sales and distribution for morning star changes Chen of the principal sales system, Mr Jian HuangDescribes to, we will to original of channel system into to Shenzhou digital of min PIN system in the, we both immediately will started in Beijing, and Shanghai, and Guangzhou, to for widely of channel recruitment, such do of purpose: first, upgrade Qiming stars of channel brand; second, to members describes we both cooperation points; third, Shenzhou digital will will on channel provides better of support and service。 In addition, they may be worried that our direct sales team and digital sales team will have conflict, to which you can be assured. On one hand, our traditional customer base needs and our direct checks, our marketing team will continue to carry on the other hand, we will resort to channel partners to expand the customer base, this expansion will be digitalFull support. Another point to note, customized products we will also continue direct selling because customized products comparison difficult to do with distribution, which involves professional service.　　Therefore, we will walk on two legs in the future, coexistence of direct sales and distribution. Digital: prove the value distribution for cooperation between the two sides, what preparations have been about the digital？ This introduction to Mr Yang chunguang, digital preparation has a lot to be done. A first step, the breakdown channel market, Morningstar e products have the ability to do distribution agents filtered out; the second step, to classify agents, divided into relational, technical, funding, and so on; the third step, track and develop training programmes for different agents. You want to do is after CanalRoad coverage in the country's 31 provinces and 22-23 provinces are now a digital specialist sales, but I think it is not enough, you also need to continue to expand on the regional cover of force and strength to meet Morningstar e sales channel expansion and influence in the country. Current Morningstar e agents around the country is probably more than 100 enterprises, we believe that through distribution of accumulation,Inspection and access road construction, this order of magnitude and China will raise, and now I dare not say how many homes would be met, but look in a year is a very easy thing. In addition, Mr Jian Huang talked just now, the two sides will further cooperate fully with our agent for two software products are only "test the waters", with a focus on everyone in the test water in the run-in, a run-inPIN model building, second, digital China going to use their abilities go star Chen proves that such changes in distribution patterns will bring greater value to the morning star Chen, and after the test the waters, it will usher in a real breakthrough and development. Joint future and win-win future star Chen and digital China closely, in finance swtor power leveling, telecommunications star wars the old republic power leveling, energy, Government and other heavyTrade punches. At the same time, the two sides will also in terms of channels, and end user applications as well as various marketing activities to enhance and strengthen the brand recognition of Venus star, eventually achieving a win-win future goals.